Thursday, August 27, 2020

CRJS300 U5IP Research Paper Example | Topics and Well Written Essays - 750 words - 1

CRJS300 U5IP - Research Paper Example This case identifies with the U.S adolescent equity framework. There are lawful arrangements cherished in our constitution’s rights in type of Miranda, notice (Nissen, 2007) which give a few rights to adolescents during their capture by articulating their privileges and benefits. At the point when a kid is alluded or captured to the adolescent court framework, different procedures and techniques happen before the case is resolved and heard under the watchful eye of the adolescent court. As a lawyer represented considerable authority in the issues of the adolescent court, I will guarantee that I accomplish the most ideal result for Mrs. I’s young person yet by first letting, the due procedures of law court happen. A police secures the minor: Juvenile court matters go to the courts framework when a cop captures an adolescent for damaging a school official, gatekeeper, parent, or rule. Given Mrs., I’s minor took the vehicle; I would prescribe the official to arrest the minor to keep away from chaos. Admission: The adolescent court’s consumption office decides if further fair treatment is fundamental by assessing the case to decide whether there is adequate proof to proceed with the case, the minor ought to be sent to a social assistance office, or should the case be resolved in the adolescent court framework. Given the conditions encompassing the case, proof for arraignment of the minor is in the open area, I would in this way; suggest for a conference in court. Confinement: If there is deficient proof, assembled by the admission official, the minor might be discharged to the watchman, parent or kept in a minor remedial focus pending the court’s choice (Patterns and Trends in Juvenile Crime and Juvenile Justice, 2012). Nonetheless, if the admission individual finds the becoming aware of the case isn't important, a game plan can be composed to have minor helped by emotional wellness offices, school advisors, or youth administration offices. Since the proof to

Saturday, August 22, 2020

Enron Analysis Essay Example for Free

Enron Analysis Essay Consider the interest for the three mainstream game consoles: Xbox, PS3 and Wii. Clarify the impact of the accompanying occasion on the interest for Xbox games, and the amount of Xbox games requested, different things continuing as before. a) The cost falls b) The cost of a PS3 and a Wii fall c) The quantity of individuals composing and delivering Xbox games builds d) Consumers pay increment e) Programmers who compose codes for Xbox games become all the more exorbitant to recruit f) The cost of a Xbox game is relied upon to fall g) another game comfort is created and promoted that is a nearby substitute to Xbox ) Increases b) Decrease c) Increase d) Increase e) Decrease f) Decrease g) Decrease 2. Understand Oswald, A (2001) â€Å"Economics that issues: Using the Tax System to Solve the Shortage of Human Organs† Kyklos Vol 54 (2-3), 379-81, accessible from the subject eLearning site and talk about his proposition for lessening passings because of the deficiency of organs for transplant. In your conversation, use terms, for example, flexibly, request, amount provided, amount requested, and draw request/gracefully graphs to explain your conversation. The flexibly of organs from organ donor’s doesn't fulfill the need of organ’s. There is an immense deficiency of givers, which represents a monstrous issue. Ideally, the amount requested would meet the amount provided and the market for organs would be in balance, as in the accompanying diagram: Oswald proposes that an expense section/motivating force could bring gracefully and request nearer together. As in the UK, the amount of organs requested is 6000 and the amount provided is just 3000. An assessment impetus will be a monetary expense, yet the advantages are incredible and may counteract the additional expense to citizens.

Friday, August 21, 2020

NC State MBA Essay Topics

NC State MBA Essay TopicsNC State MBA Essay Topics will help you hone your business writing skills. It is an important part of the MBA application and it also helps you stand out from the crowd. There are various popular NC State MBA Essay Topics. The options are available to enable you to write an essay in the way that suits you.One of the key aspects of the essay is its language. This should be clear, concise and precise. There are several rules that govern the format of the essay, so it should be written in a professional manner.First and foremost, you should use multiple choice questions. You should select the right answer using an objective statement. Other than objective statements, there are other things that you should do. You should include objective statements and other relevant information at the end of the essay. A good essay will contain an introduction section and then an introduction to each of the issues that are discussed.One of the key things that you should keep in mind is that you should get the facts right. Make sure that the evidence you present is indeed correct. This is the best way to ensure that your students graduate with high grades.There are many strategies that you can adopt in order to create a clear direction in your essay. Always start with a topic, and then organize your essay around that topic. Then include a summary of the issue at hand. This should be a summary that makes the entire point clear.If you want to include an objective statement, you should do this at the end of the essay. This will help the reader identify with the whole essay. Once you have clarified your position, you should present concrete facts and arguments. Your conclusion should also be strongly based on facts and not on a generalization.The task of selecting topics for your MBA Essay Topics can be easy if you have clear goals in mind. Your goal should be to choose topics that fit your professional and academic background. These topics can then be present ed to your students as an assignment. It is not only beneficial but it will also help you shape up your skills in business writing.The NC State MBA Essay Topics is a great way to get yourself familiar with the requirements. The requirements differ from one MBA program to another. However, there are some general guidelines that you can follow. It is easy to get the required information if you look for NC State MBA Essay Topics that have already been posted on the university's website.

Monday, May 25, 2020

The Advantages and Disadvantages of Australian Aid

Advantages and Disadvantages of Aid to Australia – Geography Essay The purpose of Australian Aid is to help developing countries around the world eradicate poverty and to promote stability and prosperity both in our region and beyond, by providing different types of assistance and financial support. Although Australia receives a number of benefits due to aid, several disadvantages can also arise as a result of this link with different countries. Providing aid to developing countries in the Asia-Pacific region allows the countries to develop politically and economically, helping the region prosper, and therefore improve Australia’s personal security. The aid provided by Australia helps developing countries to stabilise their situation†¦show more content†¦Therefore, the recipient countries over reliance on Australian aid money places a strain on the Australian economy, as well as the risk of witnessing a downfall of a nearby nation, which could result in the endangerment of Australia’s national security. An additional advantage of aid is that it provides Australia with strengthened diplomatic, economic and political ties to the recipient countries. As Australia is a prominent aid donor in the Asia-Pacific region, it has strong diplomatic ties with the developing countries of that area, and can therefore receive the benefits from such a relationship with these countries. An example of such a relationship would be the free trade agreements Australia signed with Singapore in 2003 and Thailand in 2005, Australia diplomatic relationship with these nations played a large role in the securing of these two agreements. Australia can also benefit from such a good relationship politically as the recipient country of Australian aid can support Australia’s politics. A strong relationship with a recipient nation would also allow Australia to form economic bonds with the developing country, such as the agreement of tied aid money – were the recipient must spend some of the aid money p rovided by Australia on Australia’s goods and services, therefore strengthening Australia’s economy. Hence, creating and maintaining strong relationships with recipient nations of Australian aid is advantages as itShow MoreRelatedDevelopment Challenges Of The Vietnam War1193 Words   |  5 Pages(GDP). The Gross National Income of Vietanm is 451.1 billion PPP dollars. Official Development Assisance Australian Agency for International Development or AusAID is an Australian government agency that is responible for foreign aid programs. Vietnam has improved greatly with strong economic growth and reducing poverty, however its in Australias national interest to give aid to Vietnam as it one of Australias most important and valued regional partners. AusAID says: â€Å" Although Vietnam hasRead MoreMedical Dominance Is A Concept Within The Australian Health Care System1369 Words   |  6 PagesMedical dominance is a concept within the Australian health care system which majorly impacts general practitioners (GPs), through giving them power over the associated economics and business of health services. This is specifically exemplified in their role within the health care system under the Medicare Benefits Schedule (MBS), wherein they act as the primary care service providers in Australia. With reference to the private sector, the position of power given to GPs is exemplified through theirRead MoreA Brief Note On Pay Wave / Pay Pass1527 Words   |  7 Pagessecurity code for fraud protection. Advantages: 1. One of the many advantages of using PayWave/PayPass is that this method ensures that your credit card information is no longer accessible to retailers whom you purchase from. 2. As you don’t need to put in a PIN (Personalised Identification Number) or sign a receipt, it is substantially faster payment method as all you need to do is ‘tap and go’ which is cost and time affective. Disadvantages: 1. A major disadvantage is that consumers are required toRead MoreThe Expanding Demand for Energy and Other Services in Australia1096 Words   |  5 Pagesand demands are infinite and fulfilling them can become a daunting task for any developing country or nation. The Australian Federal Government is confronted with these endless demands daily and must make decisions that are both advantageous towards the Australian public and satisfies the rudimentary requirements and necessities of the nation. Energy is a primary need that the Australian public requires daily and the procedures of generating the immense amounts of electricity required for poweringRead MoreJap A Country And The Links That Australia1428 Words   |  6 PagesOver the years, Australian and Japanese relations have benefited from cultural links, achieved mostly through tourism. On average every year Australia welcomes over 700 000 Japanese tourists, while over 200 000 Australians visit Japan per year. Tourism is a cruc ial part of the links between Japan and Australia, because through tourism, both countries knowledge about each other’s culture, food and history grows significantly. This also extends to education. Every year many Australian students studyRead MoreConsumer Behaviour Essay1598 Words   |  7 Pagesto analyse and discuss how 2 consumer behaviour theories are applied in the Chinese chocolate market as well as how it differs from the Australian market. This paper discuss the chocolate industry of the most populous country of the world based on Market Segmentation and Maslow’s Theory, moreover presents how the Asian country is a potential market for Australian exporters. Chocolate history in China The Chinese taste for chocolate is relatively new if compared to the age of the countryRead MoreThe Digital Divide across the World1086 Words   |  4 Pagesdivide’ and factors influencing digital divide drawing on data of various continents including Australia and Europe. Secondly, the positive and negative developments to the society that may develop from linking the gap. Finally, advantages and disadvantages to the people that aids in growing their lives at personal, business, employment and global level to profit countries. The term digital divide refers to the gap between individuals with economical access to digital and information technology comparedRead MoreAdvantages and Disadvantages of Communication Technology761 Words   |  4 PagesThe Advantages and disadvantages of communication technology. As a very young child I recall my mother trying to get in contact with a family member in Co. Donegal. The lady she was trying to track down did not have a telephone so the means of contact were very awkward. She had to write a letter to the lady first and foremost and ask her to get in contact. After about 3 days the lady called my mother from a payphone in the town. In order for this woman to call she had to cycle 2 miles into theRead MoreAdvantages And Disadvantages Of Feminised Labour1270 Words   |  6 PagesDespite the stereotypes that have been applied to female workers; that they are only fit for jobs that require domestic skills and skills relating to the management of emotions. Feminised Labor will be explored with examples, and also the advantages and disadvantages of the continued feminisation of the labour workforce. What is feminised labour? Feminised about is a term use to describe the increasing participation of women in the labour work force, worldwide since the 1980s (Z. Richer, 2012). TheRead MoreThe Current Government Measures Used For Aid Low Income Citizens1761 Words   |  8 Pagesset at between fifty to sixty percent of the median household income in Australia. The Australian Council of Social Services (ACOSS), found that poverty in 2011 to 2012 was considered to be a single adult with an income of less than four hundred dollars per week and a couple with two children earning less than eight-hundred and forty-one dollars per week. This constitutes in over two and a half million Australians and nearly fourteen percent of the national population having an income that is below

Thursday, May 14, 2020

Music Therapy And Its Effect On Society - 1786 Words

As I was thinking about my own experiences with music and how music affects all mankind, I wondered how others were affected by music. Does music really make a difference or is it just an opinion. As early as the days of Aristotle and Plato, it was believed music had healing powers. (1- AMTA) When I began researching music therapy, it was much different than what I expected but I do believe it is a career that can beneficial to all. As I continued to explore the benefits of music therapy, I found much research that supports the use of music in many different areas helping the very, very young to the very, very old. When I presented the idea of music therapy, I had a totally different idea of what I thought it was. After completing some research, I now know music therapy is â€Å"the clinical and evidence-based use of music interventions to accomplish individualized goals with a therapeutic relationship by a credentialed professional who has completed an approved music therapy program.† (1 – AMTA) Music therapists must be fluent in music before they can become a therapist. Music therapy is not just listening to music on a CD, radio, or DVD†¦it is actually working with someone who can â€Å"design music sessions for individuals and groups based on client needs using music improvisation, receptive music listening, song writing, lyric discussion, music and imagery, music performance, and learning through music; participate in interdisciplinary treatment planning, ongoingShow MoreRelatedMusic Therapy And Its Effects On Society1697 Words   |  7 PagesFortunately, for the p eople facing these issues, there is. Music therapy is a relatively new approach that doctors, teachers, and many others are taking to help heal and improve the quality of life for their patients and students. It’s starting to become more common around the United States and is expected to become even more popular in the future. Books like Chinua Achebe’s Things Fall Apart support the idea of music therapy by demonstrating how music can be used to soothe and improve the moods of individualsRead MoreTherapies For Autistic Children.Individuals Take For Granted1678 Words   |  7 PagesTherapies for Autistic Children Individuals take for granted the luxury of embodying qualities such as communication, interaction, and social and motor skills. Although, individuals may determine the aforementioned skills are more difficult to obtain because of a disability. Autism or autism spectrum disorder is a developmental disorder that effects many children in the United States of America. Communication, interaction, and motor and social skills are usually effected in the autistic child. Read MoreMusic And Its Importance On The Human Brain1605 Words   |  7 PagesPartida Ms.Ponder English IV, 6 Pd. 28 February,2015 Music And Its Importance On The Human Brain Music affects people of all ages developmentally , intellectually and medically as well as it affects their social , personal lives. In other words, music affects the way in which we think , behave and feel. Music tends to have a positive effect on the transfer of learning. For example , learning to play an instrument enhances the ability to rememberRead MoreReducing the Aches and Pains of Life with Music Therapy1286 Words   |  5 PagesTherapeutic use of music is also extremely effective at reducing the everyday aches and pains that humans experience. Slow and methodical music slows the brain waves and helps the muscles in our body to relax, reducing muscle pain (Coleman). A significant amount of today’s population also experiences depression in some shape way or form and music therapy has been proven to be one of the most successful ways to help patients cope with depression. â€Å"Individual music therapy combined with standardRead MoreMusic Therapy for Children with Autism: Essay1433 Words   |  6 PagesIn a setting with someone with autism spectrum disorder, music therapists make use of music as an educational tool to encourage learning. One of the purposes of music therapy for someone with autism is to provide the student with an initial assistance using melodious and rhythmic strategies, followed by fading of musical cues to assist in simplification and transfer to other learning environments. Music therapy has been proven to decrease symptoms of children with autism, and could even facilitateRead MoreJake Fuller. 05-16-2017. Hec 357. Music Therapy How It1621 Words   |  7 PagesHEC 357 Music Therapy; How it effects emotional and physical health. Purpose of Study The purpose of this study is to analyze the effects that music therapy has individual and family health. The purpose of study relates directly to benefitting the community. Research Questions How can music therapy effect an individual with a disability? How does music therapy effect an individual’s emotions? How can music therapy help with health issues? Definitions and Terms Music Therapy- Music therapy is a systematicRead MoreThe Benefits Of Music Therapy Essay1342 Words   |  6 PagesBenefits of Music Therapy Music therapy, a clinical use of music interventions to accomplish therapeutic goals, involves a broad range of activities including playing an instrument, singing, or listening to music. Similar to occupational and physical therapy, this expressive arts therapy remedies psychological conditions, such as depression, anxiety, or hypertension to maintain the well-being of an individual. Likewise, music has been a therapeutic tool that has shown positive effects to parts ofRead MoreMusic Therapy and Children Essay1603 Words   |  7 Pagesal., 2002, p. 379). In the nineteenth century, there was a desire to use the sounds of music to minimize pain. In the 1980s, the use of music therapy was documented, but it had not proved any effectiveness (Barrera et al., 2002, p.379). Also, Munro et al. (1987) reported that the Greeks used music in psychology treatment (p. 1029). Music therapy was defended by Munro et al. (1987) as â€Å"the controlled use of music, its elements and their influen ces on the human being to aid in the physiologic, psychologicRead MoreWhy Does Music Move Us?1099 Words   |  5 Pagesstyles and soothing melodies, but why? A number of recent research studies have shown that music has a unique and profound effect on the brain. In the article, â€Å"Why Does Music Move Us?†, Douglas McClennan claims that, as human beings, we are attracted to music and art for reasons other than entertainment. Researchers have studied the human attraction to music and there appears to be a connection between music and man rooted deep in the brain, but it is unknown as to why the brain responds as suchRead MoreBenefits Of Hip Hop784 Words   |  4 PagesMusic is human’s universal language no matter where people are from it has some type of effect on them. One genre of music that effects some people is Hip hop; it allows others to express themselves and to feel more confident. Hip hop has extensive positive benefits for society; it allows the artist s to speak about problems in the world like injustices, crime, or poverty, and it also helps with exercise by allowing the participant to accomplish aerobic and anaerobic benefits; furthermore, hip hop

Wednesday, May 6, 2020

The Night of the Hunter Essay - 956 Words

â€Å"The Night of the Hunter† Anna N. Beach Paper #1 March 7, 2011 â€Å"The Night of The Hunter† is a thriller written by Davis Grubb in 1953. It is imaginably chilling and disturbing. The book is based upon a true story of a frightening man who was hung for murdering two women and three children. One of the main characters portrayed as the murderer, plays the role of Harry Powell, who was just released from prison, but describes himself as a man of God, and a preacher of the word. His psychotic inclinations lead him to a journey of a desperate pursuit of money, left behind by his prison mate Ben Harper. The story leads to an anticipating tale, of a dream-like fantasy. Written to be an adult novel the two main characters, John and†¦show more content†¦John nearly shut down and shut out all who were against him. He focused on what was important, which was his and Pearl’s survival. Pearl on the other hand, being only 4 years old lived as though nothing was wrong. She was very naive, and didn’t understand what was happeni ng; she lived in her own imaginary world. Although, John and Pearl play extremely important roles in the novel, there are other characters that bring together the story and are important to the overall theme. Harry Powell, the preacher, is disturbing. He was a mass murderer who killed women for money. His psychotic mind led him to believe that God was telling him to commit the crimes. He was conniving and immoral. He tricked people into believing that he was a righteous man, who obeyed by the laws of the bible. Willa, John and Pearls mother, was gullible and influenced easily. She was very trusting of Harry Powell’s word, and refused to believe anyone else but him. She wanted nothing but to impress him. She felt that he would be a great father figure to the children. Her trust in Harry Powell leads her to her death. Another character in the story, Rachel, a tough, resolute individual, believed in defending herself and others she cared about especially those such as John, and Pearl. Deep down at heart, even though she seemed calloused, she was a gentle, considerate woman, with great concern for her children thatShow MoreRelatedEssay on The Night Of The Hunter: The Preacher906 Words   |  4 Pages The Night of the Hunter: The Preacher nbsp;nbsp;nbsp;nbsp;nbsp;When describing the preacher, John says, â€Å"His name is Harry Powell. But the names of his fingers are E and V and O and L and E and T and A and H and that story he tells about one hand being Hate and the other hand being Love is a lie because they are both hate and to watch them moving scares me worse than shadows, worse than the wind.† nbsp;nbsp;nbsp;nbsp;nbsp;This description shows the absolute essence of the preachersRead More Effective Use of Montage in the Movie, The Night of the Hunter869 Words   |  4 PagesEffective Use of Montage in the Movie, The Night of the Hunter A rapid succession of images or scenes that exhibits different aspects of the same idea or situation, this is the definition of montage as provided by Encarta Encyclopedia ’98. The idea of a â€Å"montage of attractions† was first used by Eisenstein and Pudovkin in the 1920s for the purpose of invoking specific emotions in the viewers. The movie The Night of the Hunter starring Robert Mitchum and Lillian Gish makes use of this film techniqueRead MoreTo What Extent Does the Mise-En-Scene in ‘Night of the Hunter’ Reinforce an Understanding of the Films Mood, Character and Narrative Themes?1168 Words   |  5 PagesTo what extent does the Mise-en-Scene in ‘Night of the Hunter’ reinforce an understanding of the films mood, character and narrative themes? The term Mise-en-Scene is used to signify the director’s control over what happens in the film frame. In English the phrase literally translates to â€Å"putting in the scene† (Bordwell, 2010a). ‘Night of the Hunter’ (Charles Laughton, 1955) is a prime example of a film that uses aspects of Mise-en-Scene to sway the audience’s opinions of characters and theirRead MoreShort Story783 Words   |  4 PagesHunter Cole welcomed the man with the angry eyes to Dal-Mart. When this man stared at the snake in hell tattoo on the inside of Hunter’s right forearm and then told Hunter to have an especially great time himself, it gave Hunter chills down his spine, especially how he stared at the tattoo on his arm. Most mostly those words and how he said it... â€Å"I hope youre having an especially great time...† These words sounded familiar to Hunter, and was in the back of his mind. But Hunter couldnt rememberRead MoreJetty Rats1442 Words   |  6 Pagescomplex. Hunter and Jasmine are an example of this. They are different genders that were really close friends until that night in the bus (chapter 27). Hunter thought they were going out, until the afternoon at McDonalds (chapter 38). Hunter was dropped by Storm and he didn’t talk to the photocopies for a while. Hunter called them non-people and ectoplastic blobs, he said life was so much better without them and he couldn’t believe he hanged around them; they became estranged. The night when Hunter catchesRead MoreHow For A Hunter, By Pam Houston957 Words   |  4 PagesHow to Talk to a Hunter In the story â€Å"How to Talk to a Hunter†, by Pam Houston takes place in the frigid winter of Alaska. The story is about a hunter and how he cheats on his girlfriend with the narrator. The narrator tells the story in second person, and talks about her and the hunter’s love life. She talks about all the things the hunter will do when they are in his house to make love to you. Also, during the story she talks about her friends giving her advice on what to do with the situationRead MoreText Analysis - Short Stories Essay682 Words   |  3 PagesHow have the authors, Hunter and Dahl, created a sinister tone in their short stories you have studied? Tone is of great significance to the storyline as it portrays the reader’s attitude while expressing the genre. Tony Hunter’s ‘Listen to the End’ and Roald Dahl’s ‘The Landlady’ both guide the audience through their violent and mysterious stories that begin with a powerless main character on a dark, shivering evening. However, through varying and distinctive techniques, the two short storiesRead MoreHunting Deer Dogs Should Be Banned934 Words   |  4 Pagesdeer with dogs is a very fast paced technique of hunting. Hunters line up in a horizontal line in the woods and wait patiently for the dogs to flush the deer into their sight. Hunters then shoot anything that runs out of the woods because if they wait too long to determine how mature the deer is, the deer will have already ran by them. Not only are young deer killed, but sometimes, the poor, innocent dogs are shot on accident and a hunter may be in the wrong place at the wrong time a lso. HuntingRead MoreSociety is not so Civil in the Wild800 Words   |  4 Pagesâ€Å"Chief.† Instead Jack became the leader of the hunters. The hunters were in charge of catching pigs that were on the island and keeping up the signal fire. As time moved on the young boys began to have a fear of a creature that they called the â€Å"Beast.† The older boys said this was nonsense and tried to continue the rescue mission. Soon after, twin brothers, Sam and Eric said that they saw the beast at night. Fear became real to every boy, but the hunters vowed that they would kill the beast if theyRead MoreUnderground to Canada: Ch 11-15 by: Danish Khan1711 Words   |  7 PagesAdam finally set out on the path that they must walk to reach their long and painfully awaited freedom. Traveling north they encounter slave hunters and mean, nasty, evil spirited sheriffs, all of whom that want grab them out of their destiny and put them all back to their cages, back to the Riley plantation. Along the way, the clutches of the slave hunters capture Lester and Adam. Hoping that their fallen companions would be fine and would manage to escape somehow, Julilly and Liza continue their

Tuesday, May 5, 2020

Social Media and Costa Coffee free essay sample

This report explores Costa Coffee’s market presence worldwide and within Singapore. First details the completed background research and product concepts for Costa Coffee. Next, listed is their current social media overview. This includes their presence and amount of activity on different platforms, such as Twitter and Facebook. After thorough research, Costa Coffee’s target consumers are students and working professionals, aged 20-40 years. Both segments are heavy consumers of specialty coffee and very active on many social media platforms. Currently, Costa Coffee is lacking awareness in the Singapore coffee market. To increase brand awareness, there are three effective social media strategies: Singapore Costa Coffee’s virtual tour, YouTube video channel, and the Costa Coffee Facebook page. Certain benefits will include brand awareness of the Mocha Italia coffee, user engagement, and increased online discussion. Lastly, the potential and inevitable risks are outlined. Company Overview Costa Coffee is a coffee house chain founded in London, in 1971, by brothers Bruno and Sergio Costa. We will write a custom essay sample on Social Media and Costa Coffee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the time, Bruno and Sergio Costa simply supplied coffee to local caterers and coffee shops. However, with the increasing popularity of their coffee they opened the first Costa Coffee outlet on Vauxhall Bridge Road in London, in 1978. In 1995, the Whitbred Company acquired Costa Coffee. Today, Costa Coffee is the largest and fastest growing coffee house chain in the United Kingdom. Costa Coffee entered the Singapore market in 2012 (Costa Coffee, 2013). Costa Coffee’s main mission is, â€Å"To serve the best quality coffee in true Italian style†. The company has incorporated this into all its brand touch-points, including its products, prices, outlets and campaigns. In addition, Costa Coffee’s vision is, â€Å"To be the best hospitality company that there is a family of related hotel, restaurant and leisure club brands recognized by its people, guests and investors as leaders in each market in which it operates. † (Whitbred PLC Annual Report and Accounts, 2012-2013). Costa Coffee has also established several goals which relate to its vision and mission statements, these include: Product Concept Costa Coffee is an Italian blend coffee, which is made exclusively from six different types of slow roasted Arabic beans. This gives the coffee a fuller flavor and a stronger aroma. Additionally, Costa Coffee is one of the few coffee brands, which has its own roastery. This ensures that each cup of coffee is of the highest quality. Moreover, in a day and age where corporate social responsibility is becoming a global concern, Costa Coffee harvests its coffee beans from only the very best: 100% Rainforest Alliance approved fields. Costa Coffee aims to signify luxury, excellence and perfection. All of which are incorporated in the various dimensions of the Costa experience, including, its products, prices, outlets, campaigns and employees. Apart from coffee, Costa also offers a wide range of food (paninis, toasties, sandwiches and wraps) and desserts (cakes, pastries, brownies, muffins, pies and bakes)(Costa Coffee, 2013). Costa Coffee customers are those who enjoy the true Italian taste that the Italian blend offers. Customers are not only coffee lovers, but are those who appreciate quality and variety. Today, Costa Coffee has become a favorite for individuals on-the-go, whether they are taking a break from work or just shopping in the mall. To increase customer convenience and accessibility, Costa Coffee has creatively designed 5 ways through which individuals can enjoy the Costa Coffee experience: Costa Outlet, Costa Metro, Costa Express, Costa Drive-Thru and Catering (Costa Coffee, 2013). By having these different types of establishments, Costa Coffee reaches out to all coffee lovers, increasing its competitive advantage and brand loyalty. Social Media Overview Costa Coffee is currently present on social media platforms such as Facebook and Twitter. Their Facebook page has about one million likes and Costa Coffee Singapore has about 7,500 likes. Costa Coffee is working intensely with their Facebook page by posting pictures of their products and new offers. The company is also active on Twitter, where they have about 60,000 followers worldwide. On their Twitter page, Costa Coffee is marketing their products and presenting offers that are specific for the current season. They also have three employers who are working on a daily basis between 9am-5pm answering customer questions. Their website is user-friendly as it includes a logical design about clear product information, their organization overview, and their commitment to Rainforest Alliance. Costa Coffee is active on most social media communities and is doing quite well when it comes to customer-to-company relationships. Target Consumer: Working Professionals and Students (Aged 18-40) The 2013 National Coffee Drinking Trends market research report produced by the National Coffee Association (NCA) reveals that the adult coffee drinking market segment is increasing. There was an increase in 5% of American Adults that drink coffee in 2013 (up from 83% in 2012) (Vending Market Watch, 2013). Likewise, â€Å"according to statistic from Euromonitor, the UK market for coffee†¦is forecast to grow by at least 10% in the next two years. Today, about 80% of UK adult population drink coffee (as cited in Urbantimes, 2013). In addition, a new report from the NCA states that one in three had drank a gourmet coffee yesterday, which solidifies the assumption that the specialty coffee market is growing at a stronger rate (Vending Market Watch, 2013). Well brewed, specialty coffees have turned into a commodity among working professionals and students. It has become universal over different income categories but still remains among the highly educated segment. Costa is focusing on students, professors, and other faculty due to their high consumption of coffee and their desire to use Costa locations as a convenient place to relax, gather, and study. According to a survey carried out by the National Coffee Association, 40% of 18-24 year olds are drinking a coffee each day. This is a drastic increase from the 31% of this age group who said they were daily coffee drinkers in 2010 (as cited in Urbantimes, 2013). It is important to notice that daily coffees are becoming part of the â€Å"student life†. Not only are students avid coffee drinkers, but also very active on social media sites. According to a survey done in 2012, 83% of 18-29 year olds are present on social media sites (Pew Internet American Life Project, 2013). The â€Å"student† segment is a critical target audience to Costa Coffee because of their coffee consumption and their ability to be reached through social media. As far as students’ expectations, more are saying they want convenience, consistency, and accessibility in a coffee shop. They are paying higher for specialty coffee due to its’ differentiation from cheap, inconsistent places such as Singapore Kopitiams. Not only do they expect quality in their coffee, but students also want a place to get their work done. It is often difficult to complete work in a dorm room, as it is loud and noisy. Likewise, the library can get very full and at times even be impossible to find a seat. Coffee shops provide a comfortable and relaxing ambiance where students can complete papers and study; they become places of refuge. Working professionals is also another heavily targeted group for Costa Coffee. In certain countries, over three-quarters of the adult population are coffee drinkers as revealed in the statistics above. Working professionals, roughly 25-40, are also increasingly active on social networking sites. Another survey by the Pew Research Center’s Internet American Life Project states that 72% of online adults use social networking sites (2013). What is even more intriguing is use of social networking continues to grow among older users. In 2009, in the age group of 30-49 years old, 48% of adults were using social networking sites. In one year alone, there was a 27% increase in this age category (Pew Internet American Life Project, 2010). Therefore, these statistics clearly indicate why the working professionals segment is equally important to the Costa Coffee’s social media campaigns. Both of these segments are growing steadily on social media presences and have high consumptions of coffee daily. Working professionals value a coffee shop’s ambiance for different reasons than students; often times, they like to use their favorite coffee shop as a place to take a client, to hold a meeting, or as an office away from the office. Similar to students expectations, working professionals value the convenience, the consistency, and the accessibility. In addition, beverage quality, speed of service, and â€Å"customer intimacy† are highly valued to this market segment. Objectives A primary survey was conducted on 51 Singaporean respondents (from the target  audience as identified above) to get a better understanding about Costa Coffee in Singapore (survey, 2013). Findings of the survey are given below: Graph 1: The survey shows that Starbucks Coffee is the most prominent premium coffee brand, followed by The Coffee Bean Tea Leaf and The Connoisseur Concerto. Additionally, only 6% of the respondents know about Costa Coffee. This is an indication that Costa Coffee has co mparatively low brand awareness. Graph 2: Of 50 respondents, 71% have never been to Costa Coffee before. This supports the conclusion that Costa Coffee has low brand awareness. Graph 3: Of 36 respondents who have never been to Costa Coffee, 86% indicated that they are willing to try it. This implies a potential demand for Costa Coffee to grow its market share. The objectives with the social media strategy, i. e. the virtual tour, is to increase Costa Coffee’s brand awareness by marketing Costa Coffee’s Italian blend coffee and company owned roastery. In other words, reasons for unique taste. As the charts reveal, Costa Coffee has low brand awareness in Singapore and therefore needs further marketing in order to compete with other chains such as Starbucks, The Coffee Bean and Tea Leaf. Another factor that indicates low brand awareness was mentioned above stating the low number of likes on the Costa Coffee Singapore Facebook page (7500 in Singapore compared to 1 million worldwide). One reason for the low brand awareness might be the fact that Costa Coffee only has 8 stores in Singapore, compared to Starbucks which has about 100 stores (Costa Coffee, 2013), (Starbucks, 2013). Something that also needs to be kept in mind is that Costa Coffee Singapore is still in their growth stage since the first store opened in 2012. Message Strategy The overall message we want to get across to people through our social media strategy is why they should choose our coffee shops over competitors. We want to express what Costa has to offer that other organizations do not. There are three important messages we want to get across: Costa demonstrates corporate social responsibility (CSR), offers only the finest Italian blend of coffee and delivers exceptional customer service to a wide variety of customers. It is one of Costa’s goals to leave a lasting impression on its customers, not the environment (Costa Coffee, 2013). According to a Nielsen survey, â€Å"66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society†; â€Å"63% of those consumers are under the age of 40†; and â€Å"46% say they are willing to pay extra for products and services from these companies† (The global, socially, 2012). It is safe to say based on these stats why Costa has made sure that, â€Å"100% of the coffee used to make the unique Mocha Italia blend comes from sustainably grown beans sourced from Rainforest Alliance Certified farms† (Costa Coffee, 2013). To attain this certification, farms of Costa must prove that not only are the fields carefully sustained but also the farmers working in the fields. This is why The Costa Foundation was set up: â€Å"to give back to the communities in which Costa sources its coffee beans from† (Costa Coffee, 2013). Costa coffee’s most recent CSR venture has been towards making a more recyclable, environmentally friendly coffee cup. From already using â€Å"certified sustainable pulp and vegetable, instead of oil-based, ink† to using â€Å"increased recycled content or using FSC certified virgin pulp paper† (Costa Coffee, 2013). Costa understands that its coffee lovers want quality Italian taste, which is why â€Å"only 1% of the world’s production of coffee is good enough to go into creating the unique taste and aroma of the Mocha Italia Blend† (Costa Coffee, 2013). Costa coffee drinkers can enjoy consistency and familiarity each time they take their first sip of a freshly brewed coffee or coffee specialty drink. They will experience a handcrafted drink accompanied with a stronger aroma and true Italian taste. Exceptional customer service starts with empowered employees, â€Å"With technical skill, personality and passion for coffee, they have all the right ingredients to make a perfect cup, time after time† (Costa Coffee, 2013). If you order a coffee you may notice one or two coffee beans on a barista’s shirt collar. If you see two this means that they are a â€Å"barista maestro†, the best of the best when it comes to coffee knowledge and creativity of drink making. Costa baristas are passionate about where they work and understand the love of great coffee. When a customer walks into a Costa coffee shop they will immediately recognize the warm and welcoming ambiance. To reach a wide variety of customers, whether its someone on the go, having a business meeting, or looking for a place to take a break, as mentioned above, Costa has carefully designed 5 different methods of delivery: the original Costa coffee shop, Costa Metro, Costa Express, Costa Drive Thru and even supplying of Costa coffee to local restaurants, pubs, bars, etcetra (Costa Coffee, 2013).